Looking up was one of my final projects at Michigan State. We were tasked with using our design skills to create a visual essay that looked toward the future in a time that seemed to halt all progress. Since this project came to be right at the beginning of lock down, I was in desperate need of some rather aggressive optimism. I decided to use this project to create a platform to promote positive stories , and also attempt to connect people with the encouragement they might have needed in these trying times. I created the logo, brand guide, social media posts, website design, and story for this company within this project.
