Looking up was the final project for my experimental design class at MSU. We were tasked with using design to solve a problem and tell a story, while looking toward the future, through a visual essay. Since the bulk of this project was created right as quarantine began, I decided to build a platform that fostered hope and optimism through storytelling and other resources. The essay is essentially a summary of the brand, the elements involved, and the proof for why it is needed. Below you can see the simple brand guide, website mockups, and social media post examples. There is also a link to the full essay.
